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BY TEMITAYO OLUMIDE AYODELE
The organizers of ValueJet Cup have launched the brand identity for the maiden edition of the Pre-season tournament slated for Remo Stars Stadium in Ikenne, Ogun State from August 24th to September 3rd.
The tournament logo designed by foremost Sports Content Agency, Out of Line Media represents the tournament premium sponsor, ValueJet Airline, and the strength of champions for the participating clubs.
“We have been organizing the pre-season tournament to project the brand image of Ogun State, and after years of successful organization our focus has shifted to make the pre-season tournament a legacy project.
“We are honoured to welcome ValueJet Airline to drive our dreams, they have given us an identity that will outlive different generations. Our target is to make the tournament lucrative and a world-class platform to prepare our clubs for the season,” said Chairman of the ValueJet Cup organizing committee, Otunba Tade Azeez.
The ValueJet Cup logo will be fully integrated across all media sectors which include; Television Graphics, Print Materials, Tournament Branding, Digital, and Social Media.
ValueJet Cup head of communications, Mr. Tobi Adepoju has said, there are plans to grow the new identity that will encourage cooperate sponsors.
“We witnessed this year’s Emirates Cup in London and that is the level we want to be in years to come. We are learning from several branded preseason tournaments, and our target is to build this new identity to a top level.
“Apart from creating the best environment for domestic clubs to prepare for their new season, we want to create a culture out of this new identity and we are excited about the prospects with ValueJet Airline,” said Adepoju.
